Lusha, a leader in B2B sales intelligence, has become the first in the industry to earn the ISO 31700 certification. This accomplishment sets a new benchmark for data privacy and protection among sales intelligence companies. It underscores the importance of compliance with users’ data safety, which remains far from a standard practice.
For Data Buyers: Ensuring Compliance and Privacy
As a data buyer, ensuring the integrity and legality of your data sources is paramount. Many data brokers sell their customers’ personal data (following integration with customers’ systems like email accounts or CRM), which may breach confidentiality obligations and privacy laws. Additionally, the non-implementation of privacy compliance standards leaves countless millions’ of users’ data at risk, potentially bought and sold by bad actors propagating spam or scam campaigns.
ISO 31700 is an internationally recognized standard that outlines stringent requirements for managing the personal information of customers with utmost care. Known as “Privacy by Design,” this standard ensures that privacy considerations are integrated into the foundation of products and services.
Lusha’s certification is a game-changer for data buyers, offering reassurance that the data they purchase is managed with the highest standards of privacy and security. This international standard outlines rigorous requirements for the responsible management of personal information, reflecting Lusha’s commitment to safeguarding customer data amidst growing privacy concerns.
How Lusha Protects its Paying Customer Data:
- Data Collection: Lusha strictly adheres to privacy protocols, collecting only the essential data needed to deliver its services. Transparency is key, with clear communication about what data is collected, its purpose, and with whom it is shared. Lusha also ensures that customer data will not be sold to other customers.
- Data Storage: To further enhance security, Lusha stores data in separate, secure environments. For paying customers, data is housed in a dedicated AWS environment in Europe, while general contact data is stored in the United States. Robust encryption and access controls are implemented to protect data from unauthorized access.
- Third-Party Compliance: Lusha strictly supervises any third parties involved in data handling, ensuring they comply with its rigorous privacy standards and contractual agreements.
“This achievement codifies what Lusha has always strived to achieve: a steadfast commitment to safeguarding customer information with the highest standards of excellence and discipline,” describes Assaf Gilad, Head of Legal and Compliance. “Lusha continues to put privacy first while consistently delivering enterprise-ready solutions. Being the first sales intelligence platform to achieve ISO 31700 signals to our stakeholders that our technology not only meets but also exceeds the industry’s expectations for data privacy, setting a global benchmark for responsible data stewardship and product innovation.”
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