Lusha, a global leader in B2B sales intelligence, is announcing the acquisition of Novacy, the conversation intelligence platform. This strategic move enhances Lusha’s capabilities beyond the initial stages of the sales process, such as prospecting and outreach, positioning the company as an end-to-end solution that now includes sales call optimization, ultimately driving towards closing deals. Lusha aims to democratize conversation intelligence technology, making it accessible to businesses of all sizes, not just large enterprises.
In today’s virtual-first sales environment, where calls often involve multiple stakeholders, Novacy’s advanced AI-powered conversation intelligence technology provides deeper insights into virtual sales meetings by combining AI-driven conversation analysis with comprehensive sales enablement tools. The platform empowers teams to capture critical deal insights while delivering data-driven coaching by analyzing conversations and identifying pivotal moments. This enables sales professionals to refine strategies, anticipate objections, and address customer needs with greater precision and confidence.
Case studies have shown that utilizing Novacy’s technology can reduce sales cycles by up to 25%, and boost client growth by up to 300% – increasing win rates by identifying actionable insights from every conversation. These capabilities align with Lusha’s commitment to helping businesses optimize their go-to-market efficiency while ensuring full compliance with data protection regulations and providing users with secure, ethical, and reliable solutions to meet their business needs.
“Integrating Novacy’s technology into our platform will make conversation intelligence accessible to companies of all sizes, a solution that until now has been expensive and mainly available to large companies.” said Yoni Tserruya, CEO and Co-Founder of Lusha. “Through conversational analysis, understanding customer needs, and Lusha’s proprietary global data, we will offer the market a new value of personalized recommendations that will help you close every deal.”
“We’ve always believed in the transformative potential of AI in sales-tech,” said Or Biderman, CEO of Novacy. “Our technology empowers closers to close more effectively by delivering precise, actionable insights that drive smarter decision-making. Partnering with Lusha allows us to extend these capabilities to a significantly wider audience, raising the bar for what sales intelligence can achieve.”
The deal was facilitated by Pearl Cohen Law Firm for Lusha and H-F Co for Novacy.
About Lusha:
Lusha is a leading provider of sales intelligence solutions, offering accurate, Global B2B data to empower sales, marketing, and recruiting professionals worldwide. Lusha’s database comprises over 155 million business profiles, including 62 million direct contacts in North America, and 28 million GDPR-compliant European contacts. Lusha has proudly partnered with companies such as Zendesk, Snowflake, and Palo Alto to enhance sales, marketing, and recruiting efforts worldwide. To learn more, visit: https://www.lusha.com/.
About Novacy:
Novacy is a tech leader in conversation intelligence, empowering businesses to unlock the full potential of their sales interactions. Its cutting-edge technology deciphers verbal and non-verbal cues, transforming raw conversation into actionable insights that drive performance, improve engagement, and shorten sales cycles. By seamlessly integrating advanced AI with user-centric design, Novacy helps organizations translate every interaction into measurable business success. To learn more, visit: https://www.novacy.io/.
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