LOVLEI, a new premium resort and athletic wear lifestyle brand, has partnered with Verb Technology Company, Inc. (Nasdaq: VERB) (“VERB”), a leader in interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM, and marketing applications for entrepreneurs and enterprises, to manage and expand sales capabilities as a new player in the fashion industry.
Utilizing VERB’s customer relationship content management platform, verbCRM, LOVLEI ambassadors will have the capability to manage and distribute marketing content, create interactive video, improve customer retention, and track sales performance with real-time analytics. LOVLEI influencers and ambassadors can easily share content, and interact with followers, all within VERB’s one-of-a-kind platform.
“We are incredibly excited to welcome LOVLEI to the global community with the help of our technology,” said Rory Cutaia, VERB’s Founder and CEO. “VERB’s easy-to-use platform and sales enablement capabilities give influencers and ambassadors better management of their content, along with community support. VERB’s technology, including interactive video, has been proven to increase customer engagement, drive sales and boost conversion rates.”
LOVLEI launched in July 2022 with a mission to provide women with opportunity, community, support, encouragement and financial independence through its revolutionary influencer partnership program. Offering retail commissions of up to 40%, LOVLEI aims to carve a path to obtaining and retaining successful relationships with its brand ambassadors and influencers. The fashion brand brings with it the long legacy of Hoffman Fabrics, a 98-year, fourth-generation family-owned business, that has been the go-to source and fabric supplier for leading brands like Hang Ten, Ocean Pacific, Quicksilver, Billabong, and Ralph Lauren Polo, among many others.
“We are beyond thrilled to partner with a company of VERB’s stature,” said Robin Hoffman-Haack, co-owner and CFO of Hoffman California Fabrics and creator of LOVLEI. “Building a collaborative community of women is at the very core of our mission at LOVLEI. VERB’s platform will provide the tools for us to build and expand this interactive, innovative brand, making our company accessible for customers and a great resource for influencers and brand ambassadors.”
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