Locafy Limited, a globally recognized software-as-a-service technology company specializing in ”entity-based” search engine optimization (SEO), announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic.
The new Partner Program represents a significant evolution in Locafy’s go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders across key vertical markets. This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes.
“This Partner Program marks a transformative moment for Locafy’s business model,” said Gavin Burnett, CEO of Locafy. “By working directly with category-leading partners and maintaining end-customer relationships, we’re building a more sustainable and efficient ecosystem that benefits all stakeholders – our partners, clients, and Locafy shareholders.”
The program focuses on collaborating with established industry leaders who can drive significant volume in their respective markets, including real estate, home services, and other key verticals. This targeted approach allows Locafy to maintain high service standards while expanding its market presence through strategic partnerships.
As part of this initiative, Locafy announced its partnership with Unique Point, a leading Australian digital marketing agency. Founded by Tony Bulic, Unique Point serves major franchise groups across home services, pool and spa manufacturing, finance, telecommunications, and real estate sectors.
“Our partnership with Unique Point exemplifies the caliber of partnerships we’re establishing through this program,” added Burnett. “Tony’s deep industry expertise and Unique Point’s strong presence in key verticals align perfectly with our vision for strategic growth through category-leading partners.”
The partnership has already demonstrated significant success, delivering multiple Page 1 rankings for high-value keywords within 30 days for several clients, showcasing the powerful combination of Locafy’s technology and Unique Point’s market expertise.
“Partnering with Locafy represents a significant opportunity for Unique Point and our clients,” said Tony Bulic, CEO of Unique Point. “Locafy’s innovative SEO technology, combined with our industry expertise and client relationships, creates a powerful solution for businesses seeking to dominate their local search results. We’ve already seen extraordinary results for our clients, and we’re excited about the potential this partnership holds for our expanding client base.”
With the launch of the new program, resellers have also transitioned into Partners. “Partnering with Locafy aligns with our mission to provide businesses with innovative solutions that drive measurable results and improve their digital presence,” said Joe Freydenburg, CEO of Socially Optimizing Search, which recently made the shift from reseller to Partner. “It solves a long-standing problem and creates significant opportunities for businesses to optimize their local SEO and see real-time improvements in their search rankings and local visibility. Together, we’re poised to help businesses grow by focusing on and dominating local search through Locafy’s powerful Solutions.”
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