Les Mains Bleues (“LMB”), the global denim supply chain solutions provider, announced the launch of an exclusive software innovation, Trend Engine+. Developed in partnership with Li & Fung, the advanced AI-powered trend forecasting and market intelligence tool will deliver invaluable consumer insights to denim and apparel brands, allowing LMB partners to make data-driven decisions and increase operational efficiencies across key departments. From merchandising and design strategy to product development, production, marketing, and more, Trend Engine+ users will receive the predictive analytics and real-time insights necessary to pursue more efficient and sustainable business practices.
The platform is now available as a premium service to LMB brand partners and will be showcased at Kingpins Show in Amsterdam on April 16-17, 2025.
More Accurate Predictions and Optimized Operations
In an era where consumer preferences are rapidly evolving, businesses face the challenge of staying ahead of the curve while minimizing waste and inefficiencies. Trend Engine+ addresses this need by enabling brands and merchants to make informed, data-driven decisions through comprehensive analyses of online search trends, social engagement metrics, retail performance analytics, and market fluctuations. By leveraging the platform’s insights, brands can optimize design decisions, reduce overproduction, and improve speed-to-market, leading to greater overall market responsiveness and sell-through.
“With the introduction of Trend Engine+, we aim to transform how brands approach their market strategies and product development cycle,” said JB Legouge, Director, LMB. “By harnessing the power of AI, we provide our customers with the tools they need to understand their consumers better, forecast trends accurately, and ultimately reduce waste. This aligns perfectly with our commitment to fostering sustainability in the industry.”
Unlock the Power of Insights
Trend Engine+ offers an innovative approach to data analysis, allowing companies to delve deep into market dynamics. Key features include:
- AI-Powered Trend Forecasting: Leverages machine learning algorithms to predict trends and consumer behavior shifts before they occur
- Comprehensive Market Intelligence: Analyzes social media engagement and search behavior to understand what drives consumer interest and demand
- Sustainability Focus: Assists brands in minimizing sample production, contributing to sustainability, and helping to reduce waste
Brands partners utilizing the Trend Engine+ platform will access these insights through a variety of offerings:
- Custom Reports: Customized reports—seasonal, bi-monthly, or monthly— deliver in-depth consumer trends, competitive insights, and tailored recommendations
- Advisory Services: Brands can engage directly with LMB experts through consultations, workshops, strategy sessions, or specific on-demand forecasts, leveraging the latest data from Trend Engine+ to address unique market situations and challenges
- Integrative Supply Chain Services: Trend Engine+ insights can be integrated into LMB’s end-to-end supply chain services, allowing brand partners to optimize material sourcing, production timelines, and market entry strategies
Commitment to Sustainable Practices
LMB recognizes the significant role that technology plays in shaping a sustainable future. Trend Engine+ is part of the company’s ongoing commitment to leveraging innovative solutions that empower brands while promoting environmentally friendly practices. This mission is driven by the belief that sustainability and profitability can and should go hand in hand.
By utilizing Trend Engine+, brands will not only enhance their operational efficiency but also optimize their retail inventory and reduce overproduction and waste. This proactive approach to sustainable production is crucial in today’s environmentally conscious marketplace.
Preview Trend Engine+ at Kingpins Show
LMB will exhibit at Kingpins Show in Amsterdam on April 16-17, 2025. Potential partners are invited to visit the LMB booth, located within the show’s Jeanius Hub, to learn more about Trend Engine+ and how the tool can elevate brand strategy while reducing waste. For show appointment requests, please contact JB Legouge, Director, LMB, at jblegouge@lesmainsbleues.com.
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