LeadingResponse, a leader in customer acquisition marketing solutions, is excited to announce the appointment of Steven Roe as its new Chief Executive Officer. With over twenty years of executive leadership, operations, sales, and marketing experience, Steven brings a wealth of knowledge and expertise to the company.
“We are excited to welcome Steven Roe as our new CEO,” said Lloyd Metz, Managing Director at ICV Partners and Chair of the LeadingResponse board of directors. “His extensive experience and proven track record in digital marketing and technology will be invaluable as we continue to expand our reach and deliver exceptional results for our clients.”
Throughout his career, Roe has led and advised mid-market organizations through digital transformation, holding key executive roles at several marketing and technology consulting firms. Roe has held leadership positions at Max Media, Response Media, KnowledgeStorm (Acquired by TechTarget in 2007), BrightWave Marketing (Acquired by Ansira in 2019), Globant, and SapientNitro (Acquired by Publicis in 2014 for $3.7B). In these roles, he has led key strategic digital marketing initiatives, building high-performing teams focused on driving durable growth.
“I am excited to be joining LeadingResponse at this point in the Company’s evolution. With innovation at the forefront of solution development, I look forward to working with the team to develop and deliver exceptional marketing solutions with a laser focus on enabling client growth,” said Roe. “With the support of ICV Partners and the board of directors, we will build on LeadingResponse’s current success and enter a new stage of growth.”
Charles DallAcqua, former CEO of LeadingResponse and board director added, “Steve is a thought leader in marketing and technology and has improved every company that he’s been a part of. His experience and proven track record in digital marketing and technology will be invaluable as we reinvigorate LeadingResponse and establish a sharper focus on our client needs.”
Roe holds a Bachelor of Science in Business Marketing from West Chester University of Pennsylvania and lives in Atlanta, GA.
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