KNB Communications, an award-winning marketing and public relations agency specializing in health technology, biotech, and life sciences, announced the release of the KNB PRISM™ index, a proprietary scoring system designed to bring clarity and consistency to evaluating the impact of earned media coverage specifically across the healthcare sector.
KNB PRISM™—which stands for Public Relations Impact Scoring Method—introduces a structured, data-informed approach to measuring PR performance in industries where precision, credibility, and audience alignment are paramount. The framework evaluates media coverage using multiple weighted dimensions, assigning a cumulative score between 0 and 1000 to each media placement. This allows companies to directly compare the value of different types of media exposure—from quotes in top-tier outlets to highly targeted trade features.
“The KNB PRISM™ index is designed to show what truly moves the needle,” said Chintan Shah, President of KNB Communications. “Domain Authority turned messy SEO data into a single score everyone could rally around. The KNB PRISM™ system does that for healthcare media coverage by distilling a complex set of signals into a single number that everyone can use to understand value at a glance.”
Some of key dimensions scored in the KNB PRISM™ framework include:
- Inclusion of key messages
- Use of company visuals (logo, headshot, graph, video)
- Named subject matter expert (quoted or author)
- Target audience alignment
- Total publication reach
Each element is weighted through a proprietary formula, enabling companies to categorize placements as limited, moderate, strong, or exceptional—based not on assumptions, but on measurable, strategic impact.
Importantly, the KNB PRISM™ index is designed specifically for the healthcare, medtech, biotech, and life sciences sectors. While general PR platforms offer media tracking or sentiment analysis, none provide a sector-specific, dimension-based scoring model to help health innovators measure success from earned media with this level of distinction. The KNB PRISM™ platform fills a critical gap, offering a smarter alternative to outdated generic metrics like impressions or ad value equivalency.
“A quote in a top-tier outlet may look most impressive initially, but a long-form byline in a targeted publication might reach the right decision-makers,” said Amy Roberts, Vice President of Communications and Client Services at KNB Communications. “KNB PRISM helps quantify that nuance and allows clients to make sharper, more strategic PR decisions as a result.”
Currently, the KNB PRISM™ system is available exclusively to KNB Communications clients, but the agency indicated potential plans to expand access in the future as demand for more rigorous, ROI-driven communications strategy continues to grow across the health and life sciences space.
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