Juries named for The WARC Awards North America 2024

The juries are announced for the WARC Awards for North America 2024 in association with LIONS.

Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands.

John Bizzell, Awards Lead, WARC, said: “To judge the very best strategic and effective marketing campaigns in North America, we have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process.”

The WARC Awards North America 2024 juries are:

Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth categories

Dara Treseder, Chief Marketing Officer, Autodesk, USA – jury chair
Abbey Klaassen, CEO, Dentsu Creative, USA
Brent Nelsen, Chief Innovation and Strategy Officer, Edelman, Global
Jones Krahl, U.S Head of Creative, Deloitte Digital, USA
Marc Wilson, EVP, Executive Director of Strategic Inclusion, Foote, Cone & Belding, USA
Tahir Ahmad, Chief Strategy Officer, Leo Burnett, Canada
Traci Dinkins, President, Client Partner, EssenceMediacom, USA
Tyrona Heath, Director, The B2B Institute, Linkedin, USA
Ximena Nunez, Director of Communications, The Children’s Trust, USA

Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data categories

Yusuf Chuku, EVP, Strategic Planning & Commercial Impact, NBCUniversal, USA – jury chair
Amy Zvovushe, Director, Mx Planning, Havas Media Group, USA
Bhomik Chandna, Director Audience Insights and Intelligence, Mindshare, USA
Christopher Stanger, CEO, Hearts & Science, USA
Helen Galanis, CEO, Initiative, Canada
Jennifer Carli, Global Head of Brand & Social Media, BMO, Global
Mark Childs, Chief Marketing Officer, Metrolinx, Canada
Natasha Baig, Global Client Leader, Starcom, Publicis Groupe, Global

Strategic Thinking category (new)

Susan Irving, Chief Marketing Officer, Kruger Products Inc., Canada – jury chair
Abbie Baehr, Chief Strategy Officer, VML, North America
Bryan Smith, Chief Strategy Officer, 72andSunny, USA
Crystal Vinisse Thomas, VP, Global Brands, Hyatt Hotels Corporation, Global
Doug Muir, Executive Creative Director, Proof Experiences, Canada
Jorge Becerra, Senior Strategic Planning Director, alma, USA
Karel Wegert, CEO, Media Experts, Canada
Kim Einan, Chief Strategy Officer, Starcom, USA and Global

The juries will award Gold, Silver and Bronze accolades across the 12 categories. They will be guided by the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders, which provide a consistent and universal benchmark.

The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will form a super jury to award the highly sought after Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.

More information on The WARC Awards and jury bios here. Download the entry pack here.

Key dates for The WARC Awards 2024 are: