IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, has launched Discover, an advanced creator and content search toolset powered by AI and machine learning. The Discover toolset combines Unity Search, VizSearch, and BrandGraph functionality into a single experience that allows IZEAx subscribers to obtain compelling new insights to propel their influencer marketing efforts.
“We have reimagined and transformed how marketers find and evaluate creators for their influencer marketing efforts,” said Ted Murphy, Founder and CEO of IZEA. “Discover provides a comprehensive view of creators and their content across leading social media platforms, allowing marketers to make informed decisions about the creators they choose to collaborate with.”
The Discover experience is personalized to the marketer using the platform to make finding influencers faster and easier. The software displays relevant content, creators, and insights that are specific to the brand, its industry, and its competitive set. Marketers can also explore topics via BrandGraph Themes, hashtags, keywords, and more. Marketers can access more than 15 million global influencers and search 1.3 billion pieces of content.
Key Features of Discover:
- Support for TikTok, Instagram, YouTube, Pinterest, Twitter, and more.
- Integrated search experience that combines creators, content, and trend data.
- Access more than 1 million creator emails for campaign outreach.
- AI identification and analysis of over 6,000 leading brands.
- Analyze content, sentiment, engagement rate, and more for any search term.
- Benchmark against competitors.
“IZEA’s continued technology investments have resulted in an incredibly powerful influencer discovery tool that will help marketers get the most out of their influencer marketing spend,” Murphy continued. “There is nothing like Discover on the market, and IZEA has once again set a new standard in our space.”
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA on Twitter at https://twitter.com/izea.
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