InRule Technology®, an AI decisioning company providing integrated decisioning, machine learning and process automation software to the enterprise, has bolstered its leadership team with the addition of Kevin Goldman as chief product officer. In this role, Kevin is responsible for the total product experience across the buyer and customer journey, from pre-sales, through post-sales delivery, loyalty, and advocacy.
Kevin, an accomplished leader in customer and user experience, founded the software product consulting firm 29th Drive, working with notable clients such as Microsoft, SONOS, Intergraph, ACI Worldwide, and Minitab. After three years, 29th Drive was acquired by Tallwave.
Kevin served on the Board of the Fast Identity Online (FIDO) Alliance, a consortium of technology companies, government agencies, financial institutions, payment processors, and other stakeholders focused on improving security by advancing global authentication standards. He also founded the FIDO Alliance User Experience Working Group with a focus on the user experience of passkeys and grew the organization to include more than 130 cybersecurity product managers, engineers, and user experience designers from around the world.
“At InRule, delivering an exceptional customer experience isn’t just a priority—it’s at the core of everything we do,” said InRule Chief Executive Officer Charles Snellgrove. “We’re proud to take that commitment to the next level by welcoming Kevin to the team. His passion for integrating the voice of the customer into every stage of the journey will be pivotal in building deeper relationships and ensuring lasting success for our clients and partners.”
“I’m thrilled to be part of InRule’s mission to craft outstanding interactions throughout the entire customer lifecycle,” said Goldman. “By anticipating our customers’ needs, simplifying their journey, and providing unparalleled support at every touchpoint, we’re set to raise the bar for customer experience while driving continued innovation.”
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