Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark on the next frontier of advertising, this guide includes best practices to leverage shoppable ads that shorten the path to purchase.
Highlights from “Holiday Shoppable Advertising Unwrapped” include:
- Benchmarks on interactive & shoppable ad performance: By analyzing approximately 380 billion global video impressions served on its platform, Innovid found that interactive CTV advertising – of which shoppable is a subset – drove 92 seconds more engagement vs. standard pre-roll and 10X the engagement rate of standard video.
- Tips & tricks for effective shoppable ad experiences: Based on Innovid’s work running thousands of shoppable ads for the world’s largest advertisers, the guide is filled with best practices that can be applied across vertical segments – from the use of action-oriented CTAs, to shortening the number of “clicks” to action, and maximizing QR code time.
- Real-world case studies on the impact of shoppable: The guide features the stories of brands that used CTV shoppable ads to strengthen their holiday advertising performance, increase ROAS, and boost sales.
“Shoppable ads present a remarkable opportunity for advertisers to leverage the largest screen in the house to transform passive viewers into active shoppers,” said Dani Cushion, CMO, Innovid. “This is not a future state – we see thousands of advertisers realize success with this ad format every day. The time for shoppable TV is now.”
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