In-House Techhub

In-House Articles

B2B marketing
In-House Techhub

The Essentials of a B2B Marketing Plan

B2B marketing plans aren’t crafted just for marketing’s sake. It’s an all-encompassing course of action, addressing stakeholder’s needs. To a …
Creating
In-House Techhub

Creating the perfect customer journey with AdTech and MarTech

To serve your customers better, you need a holistic approach to CX and understand your audience better. There are new …
In-House Techhub

Predictive Analytics in Marketing

Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics. Modern marketing …
Customer intelligence
In-House Techhub

Top 3 Customer intelligence platforms in 2022

Customer intelligence platforms empower brands with informed decision-making. But how can you choose the right tech for your business? Customer …
B2B Email Marketing
In-House Techhub

B2B Email Marketing 101

If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working …