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CRM
In-House Techhub

The Ultimate B2B Marketer’s Guide to CRM

Table of Contents 1. How is CRM Beneficial for Marketers?2. Significance of CRM Technology for Marketers3. Aspects of CRM-Oriented Marketing4. …
Conversational Marketing
In-House Techhub

Top Five B2B Conversational Marketing Software to Look for in 2024

Table of Contents Introduction 1. Birdeye 2. Drift 3. ActiveCampaign 4. Qualified 5. LiveChat Final Thoughts Introduction The B2B marketing …
martech
In-House Techhub

Is Martech Data Both Unified and Siloed at Once?

Explore the complexities of martech data management. Can data truly be unified, federated, and siloed simultaneously?
Marketing Strategies
In-House Techhub

Five Strategies for Building an Effective B2B Referral Program

Table of Contents Introduction 1. Arrange your Strategy and Objectives 2. Specifying the Right B2B Referral Partners 3. Find the …
loyalty
In-House Techhub

Building a Loyalty Program That Rewards Customers for Repeat Purchases

1. Why Build a Loyalty Program in B2B Martech? 1.1 Customer Retention is Crucial 1.2 Increased Customer Lifetime Value (CLV) …