In-House Techhub

In-House Articles

CRM to CDP
In-House Techhub

From CRM to CDP: Understanding the Evolution of Marketing Platforms

Businesses operating in the current data-driven marketing environment cannot survive without understanding their customers, as it has become a fundamental …
The Ethics of Martech: Balancing Personalization and Privacy
In-House Techhub

The Ethics of Martech: Balancing Personalization and Privacy

The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of …
marketing intelligence
In-House Techhub

The Future of Marketing Intelligence: Emerging Technologies to Watch

Marketing intelligence moves forward quickly through advanced technological developments that grant businesses better insights into their customers alongside improved advertising …
SEO
In-House Techhub

SEO in the Age of AI: What Marketers Need to Know

Search engine optimization (SEO) serves as a fundamental digital marketing ingredient that improves business web visibility and draws targeted website …
Data Analytics
In-House Techhub

How to Use Data Analytics to Improve Social Media Campaigns

Social media campaigns serve as a pivotal conduit for B2B industries to amplify brand visibility, foster audience engagement, drive conversions, …