Mobile Apps

ImmoScout24 & Branch to Power Mobile Growth via Web to App

Branch and ImmoScout24 recently announced the extension of their mobile growth partnership.
mobile tracker

Branch, the leading cross-platform solution for deep linking and attribution, has announced their continued relationship with ImmoScout24, the leading online marketplace for real estate in Germany and Austria.

Branch will provide its web-to-app Journeys product to drive users from the mobile web to ImmoScout24’s app, while also maintaining the context of users’ mobile web points of origin.

“We are beyond excited to see what this next phase of our relationship brings, which will see ImmoScout24 continue to leverage Branch’s web-to-app Journeys banners. We are investing heavily in the DACH region to expand our footprint and we are thrilled to have a client like ImmoScout24 using our Journeys product in so many creative ways.” said David Brown, Director of Customer Success, EMEA at Branch.

Ensuring an engaging customer experience across channels and platforms can be difficult across a fragmented mobile ecosystem and important consumer data often gets lost in the process. Branch will help ImmoScout24 use their mobile website as a personalized app acquisition channel.

“Branch is a valuable partner when it comes to the growth and engagement of our mobile app user base and we are happy to continue our cooperation,” said Patrick Gerstenecker, Director of Product Management at ImmoScout24. (www.branch.io)

Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News

Previous ArticleNext Article