iFOLIO, a leading innovator in personalized digital marketing, today announces a new campaign analytics service, the 5th product release in 6 months, and reports astonishing growth on the platform to over 2 Million live sites.
iFOLIO continues to empower sales productivity and marketing automation with the release of new Campaign Analytics. Now for the first time, campaign managers can build, send, and measure a personalized campaign to both email and text messages from a single application.
Teams often need help to pull data from different sources to measure their marketing efforts. iFOLIO Campaign Analytics registers key measures of campaign conversion from engagement time, to clicks on links, and even individual heat maps of interest. It also incorporates deliverability data and registers opt-outs and bounces. The solution optimizes a team’s productivity and helps to connect to customers and grow opportunities with data intelligence.
In the last 6 months iFOLIO has deployed more than 109 product and service updates to help teams increase sales productivity and grow digital engagement with customers.
In that time, the powerful iFOLIO platform has more than doubled the number of live sites it powers, catapulting the total to over 2 million sites live and growing every day. This scale underscores the company’s rapid growth and relentless commitment to digital excellence.
“Delivering true personalization requires a relentless focus across channels. At iFOLIO we are continuing to help teams connect, engage, and convert with data analytics to power their messaging strategies,” says Jean Marie Richardson, CEO, iFOLIO.
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