Business Management and marketing go hand-in-hand. And when they are in sync, professional services firms can see increases in visibility, growth, profitability, etc.
For this to happen, each team needs to understand the other and how they can support each other. But time and time again, it is witnessed that this often isn’t the case.
Building a business is an often unsung but equally essential aspect of marketing. It is generally understated because of the intangible quality of a majority of its elements. In this article, we will focus on why building and managing a business is often overlooked in marketing, why it is particularly important in the modern world and how businesses can level the field by establishing and cultivating their own brands.
Why it is important to sync marketing with business management?
Marketing is important to any business and one of the most exciting sectors in a fast-paced digital global economy.
Business Management as an aspect of Marketing
Likely one of the biggest reasons why building a great business management system is rarely given much attention, because of the lack of easily attainable metrics by which a business can assess its effectiveness. Contrast this with the case of advertising. As systems have become extremely digitized, the success of individual advertising campaigns can be easily evaluated through metrics such as impressions, views, engagements, and the campaign’s impact on the overall revenue of the company.
On the other hand, the metrics for assessing success often need focused, dedicated, and usually expensive studies. To compound the problem, issues with branding can be attributed to an extremely broad set of factors that cover all of the public activities of the company.
These marketing and management factors normally result in a lack of information or even confusion with regards to which strategies are to be changed, maintained, or promoted. In the corporate bureaucracy, the usual end result is that the complete aspect of building a brand and managing a business is not given much attention. This is especially true for smaller or newer businesses, which do not have the resources and expertise needed to tackle such a broad aspect.
Business Management Tips
- Change Your Attitude
If you think this will be a good year for business, then be confident it will be. But if you think it will be a bad year, then it will be bad. People often say that motivation doesn’t last. Well, neither does bathing, that’s the reason why we are recommended to bath daily. The attitude becomes a self-fulfilling prophecy. As the leader of your business, your attitude and your beliefs will filter throughout the organization. If you always have a positive attitude, your business will reflect this, and success will be much easier to achieve.
- Teach All Staff Good Customer Service
Customer Lifecycle doesn’t begin from the day a sales executive gets in touch with your potential customer, but sales begin from the day a potential customer first visits your site and first contact anyone from your company. So, it is important for all the staff to know and understand the importance of customer service and customer experience.
- Focus Team Effort
Sometimes managers invest a huge amount of their energy in ensuring that the team gets off on the right foot, hosting retreats to boost solidarity, and being attentive to ideas as they first come out. It is essential to concentrate on ongoing team dynamics, however, to ensure that members don’t get distracted by individual activities that lead them off track. Consistent reassessment and realignment of the goals of the teams are the methods to achieve the best results.
How Aruba Can Help?
Aruba is a leading provider of next-generation network access solutions for mobile enterprises. Aruba Streamlines operations automate grunt work and see problems before users do.
Some of its differentiating features are,
Advanced AIOps
With constant monitoring, AI-based insights provide real-time visibility and alert into what’s happening in the wireless LAN, switching, and SD-WAN infrastructure. The insights utilize a growing pool of network data and deep domain experience for better management.
Contact and location tracing
Central analyzes and reports proximity and location telemetry to perform contact and location tracking. That data, in combination with advanced AI capabilities, makes sure that the pinpoint accuracy, so you are able to see which people intersected and the exact location of the interaction.
Easy access to Azure or AWS
Using its cloud connect and orchestration services, enable simple and secure connectivity to workloads hosted in multi-cloud and hybrid cloud locations, which further eases the management.
Flexible options
Combining the best of traditional network management, AIOps, experience monitoring, and device security, Central also helps you in managing WLAN, switching, SD-WAN, and VPN services utilizing the cloud, on-premises, or as-a-Service options.
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ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.