HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, and Throtle, the premier provider of identity resolution services in healthcare, announce their latest collaboration with Deerfield Group, one of the fastest-growing independent marketing and communications partners for healthcare and life science brands and companies.
HealthVerity and Throtle have collaborated to provide Deerfield early access to the next generation of Audience Manager, a state-of-the-art analytics tool powered by HealthVerity’s extensive healthcare data ecosystem and Throtle’s privacy-safe healthcare provider and consumer graphs. The enhanced Audience Manager is designed to drive seamless and compliant targeting and engagement with healthcare providers and patients across various digital marketing touchpoints.
“We are excited to collaborate with Throtle on the next generation of HealthVerity Audience Manager,” said Andrew Kress, CEO of HealthVerity. “We are confident our analytics offering will empower Deerfield with deeper understanding of HCP and patient behavior to drive more personalized healthcare experiences, and ultimately, better outcomes.”
Throtle’s robust identity resolution provides a comprehensive view of target audiences to guide segmentation connections with healthcare providers and patients.
“Collaborating with HealthVerity and Deerfield is a significant step forward in our mission to revolutionize healthcare digital advertising and omnichannel marketing,” said Chris Neuner, President of Throtle. “Together, we will provide Deerfield with the next generation of tools to reach the right individuals with the right messages at the right time.”
“Effective omnichannel marketing transcends mere multi-channel presence; it is a strategic symphony that harmonizes personalization, precision insights, and tailored content to forge impactful connections with our target audiences and inspire meaningful actions,” said Bill Veltre, Executive Vice President and Head of Media at Deerfield Group. “We are thrilled to integrate the new Audience Manager into our data toolbox. The innovative collaboration between HealthVerity and Throtle has produced a cutting-edge solution that delivers robust insights and comprehensive audience-centric analysis. This tool holds the potential to significantly elevate our real-time optimization capabilities, enabling us to refine and amplify our media strategies with unparalleled accuracy and impact.”
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