Harborside Inc. (“Harborside” or the “Company”) (CSE: HBOR), (OTCQX: HBORF) a California-focused, vertically integrated cannabis enterprise, today announced it has entered into a retail partnership with RNBW, a new premium cannabis brand produced in collaboration with music giant Insomniac, to sell RNBW products at Harborside dispensaries throughout California. The partnership places Harborside at the intersection of live music and cannabis culture.
“We’re thrilled to partner with RNBW and support cannabis’ rapid transition from underground into mainstream culture while adding a high-quality product line to our robust retail offering,” said Matt Hawkins, Chairman and Interim CEO of Harborside. “Nineteen U.S. states and Washington D.C. have legalized adult-use cannabis and the public overwhelmingly advocates for expanded access to recreational cannabis. Harborside is proud to make our stake at the intersection of live music and cannabis, two activities that have been enjoyed concurrently for generations.”
RNBW’s current product offering includes premium flower, with prerolls, edibles and vapes to be released in the coming weeks. RNBW products are available at Harborside Oakland, San Jose, San Leandro and Desert Hot Springs retail locations and online or for delivery via Amuse beginning Sunday.
On Sunday, October 17 and Monday, October 18, Harborside is offering special ticket bundles containing RNBW products and tickets to the 25th Anniversary of Electric Daisy Carnival, the world’s largest dance music festival. RNBW is also available on rnbw.world and at select premium retailers in California and Nevada.
Check Out The New Martech Cube Podcast. For more such updates, follow us on Google News Martech News