Guest Blogs
Guest Blogs
The Softer Side of Email Personalization
In email marketing we talk about subscriber engagement a lot. If your emails aren’t relevant to your subscribers, they’ll end …
Guest Blogs
Automating Creativity: 5 reasons why AI should define your content strategy in 2019
Artificial Intelligence (AI) is no longer the pipe dream that it seemed in sci-fi movies 30 years ago. Now, every …
Guest Blogs, Laura Christensen
What’s Ahead: Email Marketing Predictions for 2019
Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider …
Guest Blogs
An Argument for Benching Your Super Bowl Campaign
You’d think after 52 Super Bowls we’d all get a little tired of rehashing the big marketing moments. Yet here …
Guest Blogs
Using AI-ML in transactional email marketing
Specific problems which are tackled: Stop spammers from signing up and sending emails Dynamic warmup based on performance, type of …
Guest Blogs
Sendgrid surges prices: How does it impact the email marketing vertical?
The only way one can grow their business is by keeping customers happy, getting more referral from them and focus …
Guest Blogs
Mobile Marketing is the hottest future trend & Push Amplification its hero
No digital marketer can deny the value of mobile today. It is the digital hub of our lives – not …
Guest Blogs
Thats an Awful Lot of Mar/AdTech, Publishers!
We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always …
Guest Blogs
Understanding Shifting Consumer Behaviors Can Make a Difference this Holiday Season
The holiday shopping season remains the make or break time for many digital marketers. And the stakes continue to climb …
Guest Blogs
Why is everyone still talking about mobile retargeting?
Everyone knows the value of retargeting for e-commerce players. You don’t need me to tell you that mobile shopping is …
Guest Blogs
Last Minute Tips for Successful Holiday Campaigns
It’s that time of the year when inboxes are inundated with holiday marketing campaigns, making it even harder to stand …
FEATURED AUTHORS
