Guest Blogs
Guest Blogs
Why the Content Quality vs. Quantity Argument is Extremely Flawed
This post was originally published on inbound.org. You can read the discussion around it here. If you play buzzword bingo with a …
Guest Blogs
Why it may be time to hire a content distribution team
Do you know that in the late 1990s publishers saw click through rates of between 1–2 percent? The CPM costs …
Guest Blogs
Google is OK with Stealing Your Content
The relationship between Google and publishers has always been pretty clear (at least in my mind). Google will reward publishers …
Guest Blogs
The Devaluation of Content is a Problem for Marketers
There was a time when click through rates for display banners averaged over 5%, they are now down at about 0.06%. …
Guest Blogs
Mind the Gaps: Apply Marketing Skills Where It Matters Most
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys …
Guest Blogs
Stealing from competitors to help your content succeed
Ok, so maybe stealing is too strong of a word, but the great thing about digital marketing is you have …
Guest Blogs, Laura Christensen
Coming to Terms with Terms & Conditions Emails
Do you remember what your inbox looked like one year ago? In the weeks leading up to Europe’s General Data …
Guest Blogs
3 Reasons Digital Marketing Certificates are a Waste of Money
One of the questions I’ve been asked most over the past 18 months is – how do I get started …
Guest Blogs, pradyut hande
7 Push Notification Mistakes Mobile Marketers Must Avoid (at all costs!)
Being a mobile marketer in today’s hyper-competitive app ecosystem is a massive challenge. You’ve worked incredibly hard to acquire users, …
Guest Blogs
The Softer Side of Email Personalization
In email marketing we talk about subscriber engagement a lot. If your emails aren’t relevant to your subscribers, they’ll end …
Guest Blogs
Automating Creativity: 5 reasons why AI should define your content strategy in 2019
Artificial Intelligence (AI) is no longer the pipe dream that it seemed in sci-fi movies 30 years ago. Now, every …
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