Guest Blogs
Guest Blogs
Unraveling the Cookie Chaos: A Turning Point for Marketers
Consumer demand for data privacy is stronger than ever. This is why Google’s foot-dragging on third-party cookies has created a …
Guest Blogs
Navigating the AI Advertising Landscape
The rapid advancement of artificial intelligence (AI) has created an unprecedented buzz in the advertising industry. Many businesses rushed to …
Guest Blogs
Automation, Meet Human Ingenuity: Redefining the Customer Journey
Here’s a peek into my business process wish list—and, I suspect, yours as well: I want my business to meet …
Guest Blogs
Referral marketing: A new frontier for performance marketing
Consumers are sick of ads – let your own happy customers spread the word for youWe’ve known for years that …
Guest Blogs
Redefining Black Friday: AI-Driven Personalization and Immersive Experiences
Black Friday has evolved from a discount-driven frenzy to an opportunity for retailers to connect deeply with customers. In a …
Guest Blogs
How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, to be as high volume and competitive as ever, advertisers need to understand …
Guest Blogs
Get Your Black Friday Email Strategy Right: How to Engage Audiences and Drive Sales with Data-Backed Insights
Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab …
Guest Blogs
Slay Black Friday: Five Ways Marketers Can Engage Gen Z
With Gen Z’s spending power increasing, Richard Hanscott, CEO of communications software provider Esendex, explains how brands can tap into …
Guest Blogs
What is brand lift and why is it important now?
Brand lift isn’t just a marketing buzz word, it should be core to every marketing campaign. But what exactly is …
Guest Blogs
The Human Advantage: Standing Out in B2B Marketing Beyond AI Capabilities
Explore how B2B marketers can combine AI's power with human expertise in relationship building, creativity, and strategic thinking to stand out in an AI-driven world.
Guest Blogs
Don’t Set It and Forget It: How to Build and Maintain a Sophisticated Marketing Budget
Building and maintaining a marketing budget isn’t a once-a-year task. To get the most of your spend, you must combine …
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