Guest Blogs
Guest Blogs
Never Ask ‘Now What?’ Again: Delivering the “Last Mile” of Customer Experiences with Activated Customer Data
Here’s a hypothetical for you: You’ve invested heavily in a customer data platform (CDP) and consolidated your precious customer data …
Guest Blogs
How to create an immersive experience with LED solutions
It’s an eternal task for retailers: how do you attract customers with standout strategies? These strategies must be unique, tell …
Guest Blogs
Ensuring Reliable Forecasts for Leaders in Services/Consulting Businesses
The most significant expense for any consulting business is its people. Managing that expense through great utilization has a direct-line …
Guest Blogs
Transforming Customer Data Usage into Meaningful Personalisation
At the end of every year, Spotify users eagerly await the release of Spotify Wrapped, the personalised recap of their …
Guest Blogs
All Aboard: Ad Strategies for Emerging Markets
Fears and facts Most companies reach a point when they start looking for new audiences or markets. Many turn their …
Guest Blogs
Powerful trends in Generative AI transforming data-driven insights for marketers
The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is …
Guest Blogs
Is it the tech or the humans slowing MarTech adoption?
The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation …
Guest Blogs
Composable Commerce: Paving the Way for Retail AI Integration
In the rapidly evolving world of retail, adaptability is key. As consumer preferences shift and new technologies emerge, retailers are …
Guest Blogs
2025: What’s in store for AdTech?
The AdTech space faced many hurdles in 2024: mixed messages around third party cookies; the challenge of personalizing ads despite …
Guest Blogs
From Mass Marketing to True Personalisation: Gen-AI’s Marketing Revolution
The Evolution of Marketing Personalisation For marketers, true personalisation at scale has long been an unreachable goal. The closest most …
Guest Blogs
2025 Ecommerce Trends for Shopify Stores
Top 2025 trends for Shopify stores: loyalty programs, AI personalization, and omnichannel strategies driving growth and retention.
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