Guest Blogs
Guest Blogs
Is your marketing effectiveness program built to last? 5 questions you need to ask
Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, …
Guest Blogs
How to Unify Social Media Marketing and Customer Care Efforts
To deliver a truly customer-centric CX experience, brands must build integrative social media marketing and social care strategies. Once upon …
Guest Blogs
Driving Innovation and Customer Loyalty in Travel: The Strategic Opportunity of Digital Accessibility
As the travel industry evolves, digital accessibility is transforming from a compliance requirement to a strategic tool for innovation, customer loyalty, and market differentiation.
Guest Blogs
Martech and adtech leaders call on fostering inclusivity on IWD 2025
This year, the UN’s official theme for the day is for ALL women and girls: Rights. Equality. Empowerment, while the …
Guest Blogs
A MARKETER’S SECRET WEAPON: NURTURING THEIR COMMUNITY
Discover how marketers can build lasting customer relationships, drive ROI, and foster community engagement in an evolving landscape.
Guest Blogs
The Hidden Costs of Traditional E-Commerce: Small Businesses Struggle to Keep Up
E-commerce fees are increasingly burdening small businesses, squeezing their profit margins and threatening their sustainability. It’s time to explore how …
Guest Blogs
Drowning in digital noise: The modern consumer’s struggle for relevance
Consumers are drowning in generic marketing. How can brands re-engage with relevance in an era of automation and AI-driven personalization?
Guest Blogs
Investing in a Data Management Platform: The Key to Smarter Decision-Making
In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational …
Guest Blogs
How a Creative & UX Leader Leverages AI for Research
Discover how David Lachowicz, Senior Director of Creative & Development at DMi Partners, uses AI as a research tool to enhance creative and UX strategies.
Guest Blogs
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Explore how generative AI-powered virtual assistants are transforming customer personalization, enhancing engagement, and driving innovation. Businesses are reshaping customer experiences and staying ahead in a competitive market by leveraging advanced natural language processing.
Guest Blogs
Never Ask ‘Now What?’ Again: Delivering the “Last Mile” of Customer Experiences with Activated Customer Data
Here’s a hypothetical for you: You’ve invested heavily in a customer data platform (CDP) and consolidated your precious customer data …
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