Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly profitable quarter in 2017, it promises strong YOY Growth according to Frost & Sullivan. The e-commerce market all over Malaysia is currently endorsing event-based promotional activities to captivate the shopping momentum of last quarter in 2017.
In Q1 2018, the market declined marginally by 2.1% to US$792 million. Besides Shopee and Qoo10 several leading companies registered a decline in their profit mainly due to less number of appealing offers in comparison to last quarter.
Naveen Mishra, E-Commerce Program Director at Frost & Sullivan Asia-Pacific, expressed, “Shopee significantly improved its market position as it continued to increase its market share by controlling over 15% of the market on account of significant improvements in its basket size.” Avinash Sachdeva, Industry Principal at Frost & Sullivan Asia-Pacific further added, “With a limited number of promotions and events during the quarter, smaller market players observed lower customer traction and lost their market share to Shopee.”
Frost & Sullivan has recently researched on “E-Commerce” mainly focusing on Business to Consumer (B2C) market of Shopee, Lazada, Bukalapak and other leading entrepreneurs. They have promised steady YOY Growth after their survey.
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