ITG, the tech-enabled, agile content marketing business, have appointed Natalie Somerville as Chief Client Officer (CCO), moving from former ITG client to leading their mission to solve content production challenges for some of the world’s biggest retailers.
Somerville’s new role will see her manage and maintain relationships with ITG’s extensive array of clients, including leading brands such as John Lewis Partnership (JLP), KFC, Costa, M&S, Co-op and more.
Having previously held senior marketing and consulting positions across major retailers and brands such as Tesco, Camelot, B&Q and Sainsbury’s, Somerville joined ITG in 2014 and became Global Managing Partner in 2022.
Sue Mountford, UK CEO of ITG, said, “We’re incredibly proud of the lasting partnerships ITG build with our clients, taking ownership of their business challenges and working together to solve them in the most effective and efficient way possible. Natalie’s customer-first approach and extensive experience in the industry give her a deep understanding of these challenges, making her the perfect fit to lead our client partnerships moving forward.”
As part of her role, Somerville will also oversee the delivery of major marketing campaigns at pace and scale, bringing hero concepts to life across different markets and formats for ITG clients with a halo of channel-specific, personalised content.
“I’ve seen marketing from both client and agency perspectives, and it’s clear that ITG’s halo content model is the future of this industry,” said Natalie Somerville, Chief Client Officer for ITG. “We understand that big brands and retailers need to deliver more content than ever before, without the luxury of increasing their budgets or resources, and our four pillars of Capture, Create, Automate and Integrate make it happen.”
Andrew Swinand, CEO of ITG, commented, “At ITG, our ability to partner closely with our clients is rooted in the experience of our leadership team. Like a number of ITGers, Natalie was once a client herself, giving her an insider’s perspective that allows us to build stronger relationships, while offering solutions that directly address the challenges brands are facing around content production.
“In Natalie, we have an inspirational leader who is firmly focused on delivering our best each and every day for our clients, while bringing ITG’s exciting proposition to even more brands around the world.”
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