Introduction
1. Hubspot Inbound Marketing Certification
2. Google Ads Certification
3. Hootsuite Social Media Marketing Certification
4. HubSpot Content Marketing Certification Course
Final Thoughts
Introduction
In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing professionals to upskill and adapt to the intricate dynamics of learning new trends and methods to make the right marketing strategies move.
However, B2B marketers and organizations often face issues in finding the right certifications and courses that will revolutionize their business processes. Hence, today at MarTech Cube we bring you an exclusive article that will guide you through the top four marketing certifications that B2B marketers should have to create more engagement and craft strategies that can effectively cater to business clients.
1. Hubspot Inbound Marketing Certification
Hubspot is known for its diverse courses around different marketing topics, such as CRM, inbound marketing, sales stuff, SEO, analytics, and reporting. However, the inbound marketing certification is extremely useful for marketers and sales personnel who want to gain a competitive edge in the job market. This course has seven lessons, and each lesson has a 25-minute interactive online section that will educate about inbound marketing and aid in understanding marketing tactics. Even though it is free, the course is not accredited by an official academic institution, which is one of the biggest disadvantages, as no organization will vouch for the course contents in the Inbound Marketing Certification Course other than HubSpot itself.
2. Google Ads Certification
Being a B2B marketing professional, you need to manage different aspects of marketing and managing paid ads. With Google’s Ads Certification, you can learn about search advertising, display advertising, mobile advertising, video advertising, and shopping advertising that will help you set up a smooth campaign while keeping management, measurement, and optimization strategies in mind. While Google Ads certification is completely free to do, it lacks the competitive nature that diminishes its value greatly.
3. Hootsuite Social Media Marketing Certification
The Hootsuite Social Media Marketing is one of the most powerful social media certification courses that will help you grow followers, engagement, and business results. The total material provided in the courses is designed for 6 hours of study and is specially designed by SM practitioners to gain essential knowledge in a short time. However, the course only touches on the basics, and you might need to subscribe to additional courses for a better understanding of social media strategies. Coming to the pricing, the course costs around $199, which is high when compared to other social media certifications.
4. HubSpot Content Marketing Certification Course
The HubSpot Academy’s free Content B2B Marketing Certification Course is the best match for any marketing manager, content marketer, and business owner who is looking for a roadmap to craft their content into actionable results. The course is structured on 14 lessons, 54 videos, 11 quizzes, and 6 hours and 12 minutes of completion time that will help you continue a content strategic framework. However, the course is limited to a specific field, and some more possibilities and advancements can be added to make it more practical with the current digital situation.
Final Thoughts
With the digital landscape evolving rapidly, and to stay ahead in the competitive realm, B2B marketing needs continuous learning and upskilling. The above B2B marketing certifications and courses will aid you in understanding how to generate leads, which social media platforms need to pay attention to, the need for different types of content, knowledge about SEO, and familiarity with growth. Therefore, investing in these professional courses will not just help in personal growth but give a greater idea of various achievements and successes in the business world.
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