IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced it has been awarded a mid-six-figure contract with a Fortune 1000 internet and technology company, a new client. IZEA’s Managed Services team will execute an influencer marketing campaign to drive brand awareness and encourage app downloads.
“Influencer marketing is incredibly effective at driving consumer engagement, awareness, and action,” said Ted Murphy, IZEA Chairman and CEO. “Our research shows that half of U.S. consumers have purchased a product after seeing it used by a social media influencer, and we are excited to partner with this new customer to help drive downloads and subscriptions. We are seeing an increase in customers seeking bottom-of-the-funnel consumer actions and IZEA Flex gives us the ability to track through multiple types of conversion.
“Our new opportunity pipeline in Q2 was up 49% year-over-year, with May setting an all-time record for the creation of new business opportunities,” continued Murphy. “We are starting to see these opportunities materialize into closed business in Q3 with expansion into new accounts, many of which are making larger commitments in their first program with us.”
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA on Twitter at https://twitter.com/izea.
Check Out the New MTC Podcast. For more such updates, follow us on Google News Martech News