Fellowes, a leading brand in the contract interiors space, proudly announces its partnership with 3D Cloud™, a leader in 3D product visualization and 3D digital asset management, to revolutionize how its products are visualized and experienced. Through this collaboration, Fellowes aims to empower its dealers and independent sales representatives with cutting-edge 3D product configurators and immersive lifestyle imagery to drive more sales in the competitive contract office furniture market.
“We needed a solution that would allow us to work faster and smarter,” said Todd Holderness, GM, Contract Interiors at Fellowes. “With 3D Cloud, we’re able to streamline the visualization of complex modular products like never before.”
“Configuring and selling modular walls is a significant challenge in our industry, but 3D Cloud makes it easier to manage that complexity,” Holderness continued. “Their platform allows us to present our highly variable wall systems and office solutions in a way that’s both engaging and efficient for our dealers and independent sales reps.”
Fellowes will initially focus on visualizing best sellers from its catalog, starting with key and highly configurable product lines like Modular Walls and Markerboards. The new system, driven by 3D Cloud’s robust product configuration technology, will allow Fellowes to offer real-time, interactive views of its highly customizable walls, visual communication walls, and mobile solutions, giving dealers a vital tool for selling with confidence.
“Fellowes has been deliberate in selecting the right partner, and we’re thrilled to help them leapfrog into the world of 3D product visualization,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “We’ve built our reputation by solving the toughest problems in office furniture visualization, and Fellowes can now offer their dealers the best tools to succeed. ”
As a company with extensive experience in office solutions, 3D Cloud brings unparalleled expertise, helping Fellowes adapt to the rapidly evolving needs of the contract furniture market. The integration of SIF files and the promise of future self-service configurators make the solution scalable and adaptable as Fellowes looks to the future.
By partnering with 3D Cloud, Fellowes is taking bold steps to modernize its product offerings and strengthen its dealer network. The company is excited to provide its stakeholders with a fast, flexible, and scalable system that reduces complexity while elevating the customer experience.
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