Feathr, a Gainesville, Florida based marketing technology provider, announced it has closed a Series B financing totaling more than $11 million led by Atlanta-based growth equity firm Fulcrum Equity Partners and with participation from several existing investors including Freeman Digital Ventures, Florida Gulfshore Capital, and Florida Opportunity Fund (managed by Arsenal Venture Partners). The new funding will enable Feathr to aggressively accelerate enhancements of its product offerings as well as expand its team to accommodate a rapidly increasing customer base martech news.
Feathr is growing a technology platform that helps thousands of professionals in the association and event industries leverage data to create personalized and effective marketing. The company’s platform currently drives membership growth, attendee acquisition, and sponsor promotion for its clients programmatic display advertising platform.
This latest round of funding follows an impressive period of growth for Feathr. Over the last 18 months, the company has increased its customer base by 400%, increased its annual recurring revenue by 200%, and added over 40 team members, more than doubling its headcount within the last eight months.
“Our mission is to provide our customers with the technology and support they need to continue to grow as well as expand their contributions to their members and industries. This investment is a significant milestone along that path for our entire team. It reflects everyone’s contribution to building a product and organization committed to helping an underserved industry,” said Aleksander Levental, Feathr CEO. ”We already are a leader for marketing technology in the association and event space, yet we’re nowhere near done or satisfied. We strive to be a complete and definitive marketing solution provider for our space. The partnership with Fulcrum, as well as the support of our customers, employees, and investors will enable us to deliver on that opportunity.”
“We’re excited to partner with the team at Feathr,” said Fulcrum Partner Frank X. Dalton. “Under Aleksander Levental and Aidan Augustin’s combined leadership, Feathr has seen tremendous growth, positioning them as an industry leader. Our investment to support their current momentum will propel them to continue to deliver innovative solutions to their clients.”