Emplifi, a leading customer engagement platform, announced a series of significant achievements in 2024, reflecting significant growth in its global customer base and platform adoption. The company also reported a 20% quarter-over-quarter growth in monthly active users (MAU) for Q4 2024, showcasing strong adoption rates among marketing and customer care teams leveraging Emplifi’s innovative solutions.
These key milestones are the result of strategic company initiatives to create a more customer-centric social media management and customer care platform that enables brands to unify their social media marketing, social commerce and customer service efforts.
A highlight of the year was Emplifi’s recognition as a Leader in The Forrester Wave™: Social Suites, Q4 2024. The report, authored by Forrester Principal Analyst Kelsey Chickering noted, “From global brands with deep customer care or commerce needs to companies with straightforward social media management tasks, Emplifi is intuitive enough for the entry-level user but also modular enough for more complex use cases.”
A major initiative completed this year was the launch of ten new AI-powered social media marketing and customer care tools, which included an AI-composer for community and care solutions, an AI-powered case and topic summarization for customer care teams, and an AI-powered image quality prediction and scoring tool. Last year, McKinsey & Company predicted generative AI had the potential to automate work activities that took up as much as 60% to 70% of an employee’s workday. Emplifi’s own research revealed marketing teams that used AI for content creation saved up to an hour per piece of content, lending credence to McKinsey’s prediction.
“One of the most rewarding outcomes of Emplifi being named a Forrester Wave Leader is the recognition that our platform is a customer favorite in the evaluation,” said Susan Ganeshan, CMO of Emplifi. “Our intuitive platform design, combined with exceptional customer service, sets us apart as a trusted partner for customer-centric brands. This recognition, along with accolades from multiple industry organizations, highlights our commitment to delivering top-tier customer engagement solutions.”
In January 2024, under new leadership, the company paved the way for a banner year through a shared commitment to cultivating a winning culture, embracing a customer-centric strategy, and continuing to build best-in-class, innovative solutions. Key leadership additions included Ohad Hecht as CEO, Susan Ganeshan as CMO, and Jennifer Brooks as the new Chief Revenue Officer.
In addition to being named a Forrester Wave Leader, Emplifi earned multiple recognitions throughout the year, including:
- Emplifi named a Leader in IDC MarketScape, Q4 2024
- TrustRadius Buyer’s Choice Award
- Martech Breakthrough Award: Best Customer Experience Management Platform
- Top 100 CRM Vendors: Destination CRM
- 2024 recipient of Atlassian’s “Work Differently, Together” Award
- Champions for the enterprise category of Info-Tech Research Group’s Social Media Management Emotional Footprint 2024 Report
“2024 was a year of teamwork and shared dedication across all parts of our organization,” said Ohad Hecht, CEO of Emplifi. “Our product and engineering teams, sales organization, and customer success teams were all laser-focused on building an exceptional customer engagement platform and providing extraordinary customer support. The results speak for themselves. Our customer growth has been incredible, and our steadily climbing NPS rankings are a testament to our commitment to our goals. These accomplishments highlight our continued focus on innovation and customer success.”
For more such updates, follow us on Google News Martech News