Emplifi, a leading customer engagement platform, announced that TrustRadius has awarded its Social Media Marketing Platform the 2025 Buyer’s Choice Award.
“For Emplifi Social Media Marketing Platform, winning the TrustRadius Buyer’s Choice Award is a reflection of its ability to help brands build authentic connections with their audiences,” said Allyson Havener, SVP of Marketing and Community at TrustRadius. “This recognition, fueled by vetted customer reviews, showcases how Emplifi empowers businesses to manage, optimize, and scale their social media efforts with confidence.”
Buyer’s Choice Awards are based solely on unbiased customer reviews and recognize products for their outstanding capabilities, value for price, and customer relationships. During the evaluation, reviewers are asked whether products and their support teams meet expectations and if they would choose to purchase again. These answers determine recognition in the three key areas: capabilities, value, and customer relationships.
Social marketers often cite Emplifi’s all-in-one platform and social listening and customer care capabilities as key differentiators. Specific comments shared by verified TrustRadius users spanning organizations of all sizes and industries include:
- “We use Emplifi Social Marketing [Platform] for managing all our Social Media Direct Messages, including two Twitter/X accounts, Instagram, and Facebook. With an average Direct Message volume around 2,000 messages, Emplifi allows us to easily track responses, provide assistance, and organize tickets with labels. It’s more organized than native platforms, simplifies our workflow, and enables us to respond swiftly to fans and customers.” – Food and Beverages Company
- “One of the biggest challenges in social media management is tracking multiple accounts across platforms. Emplifi provides a trustworthy solution that ensures content is published at the right time and consolidates all key information. It makes my work more efficient and manageable.” – Marketing and Advertising Company
- “For a company managing large data volumes from social media profiles (Facebook, Instagram, YouTube), this tool helps oversee accounts, monitor content, follower growth, and engagement. We also receive weekly automated reports from each profile.” – Marketing Analyst
“Social media marketers continually face a growing challenge: balancing authenticity with agility and scale to increase reach and brand loyalty. As customers seek genuine connections and swift responses, the workload of social and service teams grows,” said Susan Ganeshan, CMO, Emplifi. “Seeing Emplifi’s Social Marketing solutions recognized by TrustRadius and the enterprise-class brands that nominated us reinforces our commitment to empowering marketers with tools and services they can trust, validated by the invaluable feedback of teams on the front lines.”
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