Emplifi, a leading customer engagement platform, today announced MarTech Breakthrough named it the “Best Customer Experience Management Platform”. The award is part of the 7th annual MarTech Breakthrough Awards Program which recognizes the top companies, technologies and products in the global marketing, sales, and advertising technology industry.
Emplifi’s comprehensive suite of solutions helps global brands bridge the gap between their top social media marketing, social commerce, and care priorities. Businesses worldwide rely on Emplifi to enhance their digital customer experiences and optimize their social media engagement capabilities.
“Brands embrace Emplifi solutions because they provide easy-to-set-up and easy-to-use social media marketing, social commerce, and care tools. For brands to stay competitive, they need to facilitate a seamless operation by centralizing communications and automating routine tasks to reduce response times and enhance efficiency”, said Steve Johansson, Managing Director at MarTech Breakthrough. “Emplifi’s platform empowers businesses to manage their digital presence effectively and leverage actionable insights to drive meaningful engagement that fosters loyalty, all while achieving sustainable growth in a competitive digital landscape”.
Emplifi’s platform integrates various tools to monitor, analyze, and respond to customer interactions across multiple channels—including social media, messaging apps, and review sites—enabling brands to create more streamlined and efficient workflow processes. Emplifi’s advanced analytics and sentiment analysis capabilities offer key insights into customer sentiment and behavior, a critical need for data-driven brands. Earlier this year, Emplifi rolled out multiple AI-powered social media marketing and customer care tools to help brands increase efficiencies across their marketing and customer care departments.
“Our focus remains on building innovative solutions that give brands the power to unify their social media marketing, social commerce, and care strategies. Our platform optimizes the digital customer experience providing brands with immediate value,” said Ohad Hecht, CEO, Emplifi. “This incredible recognition from MarTech Breakthrough recognizes innovation from Emplifi but also reinforces that solutions that bring proven results to users prevail.”
As a leading market intelligence organization, MarTech Breakthrough’s mission is to honor excellence and recognize innovation, hard work, and success in a range of martech-related categories, including content and social media marketing, customer experience, marketing analytics, and more. This year’s program attracted thousands of nominations from over 15 countries worldwide.
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