EDEN, a pioneering startup in the heating, ventilation and air conditioning (HVAC) industry, has selected Ripley PR, a global firm specializing in the skilled trades industry, as its public relations agency of record and lists Ripley’s experience with the skilled trades and tech industries and with startups as the deciding factor.
“Ripley PR’s demonstrated success in helping tech companies build brand awareness and their knowledge of the home service industry is exactly the expertise a startup like EDEN needs when entering the market,” said EDEN co-founder and CEO Ben Phillips. “Having a PR partner that understands how our Instant Quote solution can help both homeowners and contractors means that we will be targeting the right audiences for our application. We are excited to grow this partnership and trust that Ripley PR knows the business challenges home service companies face and how our solutions can help them grow.”
EDEN’s customizable digital sales enablement tool integrates into an HVAC contractor’s website to provide a 24/7 interactive online experience for homeowners by providing them with accurate estimates based on the contractor’s pricing. The tool also provides financing information and a detailed breakdown of federal, state, local, and utility incentives, including eligible tax credits and rebates, as well as expected utility savings.
“We see the potential in EDEN’s Instant Quote application and its ability to help home service business owners provide more accurate estimates to their customers,” said Heather Ripley, founder and CEO of Ripley PR. “Their ground-breaking technology saves customers time and frustration by instantly providing a more accurate estimate based on a predetermined set of options. This is a win-win for homeowners and for contractors who can now better understand the homeowner and their environment before making a house call. We are honored to represent EDEN and look forward to promoting their solutions.”
Ripley founded Ripley PR in 2013 with a focus on providing public relations for the skilled trades, manufacturing , B2B tech startups and franchising industries. Her book, “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for Your Home Service Business,” is considered a PR toolkit of ideas for home service business owners. Ripley PR was recently recognized by Newsweek as one of America’s Best PR Agencies for 2024 and Agency of the Year for the Southeast by the Prestige Awards.
Ripley PR’s unique combination of expertise and creativity in public relations helps clients build brand awareness, establish positive reputations and stand out from their competition.
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