ECENTA Digital, the strategic planning, business transformation and marketing automation practice areas of ECENTA, a VASS Group company, has joined forces with NATEEVO, a digital agency headquartered in Madrid, Spain. The merger further solidifies the international expansion plan for NATEEVO, currently operating in Europe, Latin America and now the United States and Canada.
NATEEVO will now offer expanded services and capabilities that embody and enhance NATEEVO’s Digital Fullness concept and position in the global consulting space. Digital Fullness represents totality, fullness, and expansion beyond limits for NATEEVO’s clients, consultants, and its own organizational growth. NATEEVO services will supplement the existing suite by adding practice areas in business transformation, commerce and marketing strategy, digital agency services, and organizational change management.
The US and Canadian headquarters will be under the management of VP of Strategy and Digital Services Jessica Flores, and supported by a team of customer experience and business transformation strategists, martech architects, commerce and marketing automation experts, and a diverse array of creative, content, and implementation subject matter experts.
“Through the expansion, we are able to provide our customers with a broader solution portfolio, global resourcing for strategic and technical implementations, and access to top-notch international consultants and subject matter experts,” Flores said. “Not only is the merger beneficial for our customers but for the growth and ambitions of our stellar consultants and practice leads.”
NATEEVO’s customer experience, commerce, and marketing engagements are powered by the world-class technologies of SAP, Emarsys, Adobe, Salesforce, Qualtrics, and Bolt.
“This positioning of the NATEEVO brand in a market as important as North America is a response to our international expansion strategy and represents a great boost for us. This movement is, in part, the result of our excellent work in recent years, turning NATEEVO into a brand capable of bringing an innovative and competitive proposal to international markets,” said NATEEVO CEO Pedro Latasa.
For more information about the digital services and comprehensive strategies the ECENTA Digital and NATEEVO team provides, visit ECENTA.com.
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