EBG has appointed Lisa Checchio as Chief Commercial Officer. Checchio will report directly to Founder and Chief Executive Officer Brett Reizen and be based in EBG’s New York office.
In her new role, Checchio will lead and manage the strategic development and delivery of marketing and customer experience in all sales channels with responsibility for revenue growth across the business. Checchio will oversee marketing & creative services, loyalty & CRM, corporate sales & client services, customer experience & data analytics, and communications.
“Lisa’s proven track record in building world-class brands and customer experiences will be instrumental in driving growth at EBG as we deliver on our strategic vision. On the eve of our 25-year anniversary, her expertise and energy will help us chart future success and strengthen EBG as the leader in our space,” said Reizen.
Checchio is a seasoned global operating executive and industry leader with a distinguished career spanning nearly 25 years across the travel, hospitality, and professional sports sectors. She joins EBG from Wyndham Hotels & Resorts, where she served as Executive Vice President and Chief Marketing Officer, leading revenue generation and commercial strategy. During her tenure, Checchio earned a reputation as a respected industry voice and a proven leader, fostering high-performing teams and achieving strong business results. Notably, she oversaw the award-winning Wyndham Rewards program, consistently recognized as the #1 Best Hotel Loyalty Program by both USA Today and US News & World Report. Prior to her role at Wyndham Hotels & Resorts, Checchio spent 11 years at JetBlue Airways, where she directed brand strategy and oversaw the successful execution of marketing programs and strategic partnerships.
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