Table of content
Introduction
1. Sending Personalized Holiday Greetings
2. Hosting Virtual Events for Client Engagement
3. Run a Campaign that Highlights Industry Insights
4. Offer Limited-Time Holiday Promotions
5. Leverage Social Media for Brand Visibility
Key Takeaway
Introduction
The holiday is around the corner, and this is a wonderful time yet one of the busiest times, especially from the rushing to and from events and working on end-of-year projects.
However, this holiday can bring a powerful possibility for public relations (PR) managers and their teams to promote the brands they represent and engage with key audiences.
B2B companies can leverage this occasion by implementing thoughtful holiday campaigns to show appreciation for their clients and partners, spotlight their expertise, and set themselves up for a strong Q1. This is only possible if you create robust holiday PR strategies that will not only build trust and loyalty but also provide a value-oriented experience that will resonate with your clients.
In this MarTech Cube article, we will delve into five essential strategies for a successful B2B holiday PR campaign that will help you achieve impact results by the end of the year.
1. Sending Personalized Holiday Greetings
Personalized holiday greetings are the best way to communicate with your clients. In these greeting messages, you can include specific details about the experience or partnerships you shared with them. According to a study by Sprout Social, personalized messages generate 58% higher open rates during the holiday season than generic emails, underscoring the value of tailored messaging.
2. Hosting Virtual Events for Client Engagement
Focus on end-of-the-year value-driven sessions, such as industry forecasts for the upcoming year, question and answer with thought leaders, or workshops that can provide value. Every year, HubSpot hosts an exclusive virtual event where the company provides marketing predictions and trends to their top-tier clients, discussing upcoming industry shifts and strategies for success.
3. Run a Campaign that Highlights Industry Insights
By publishing end-of-year reports or blog series that summarize industry trends, predict next year’s opportunities, and highlight your company’s expertise. As per the LinkedIn report, 54% of decision-makers spent more time engaging with thought leadership content during Q4, as they wanted to prepare strategies and budgets for the upcoming year. Further, you can collaborate with industry influencers to boost your content’s reach and credibility.
4. Offer Limited-Time Holiday Promotions
It is the best time to offer special holiday rates or short-term, free access to premium services. Research by McKinsey predicts that limited-time offers can increase conversion rates by 35% during the holiday season as clients are more open to exploring new services with discounted entry points. Therefore, bundle your services with a “holiday upgrade,” which will help your clients receive value-added features or services that will showcase what they could gain as full-time clients.
5. Leverage Social Media for Brand Visibility
Use LinkedIn for holiday-themed posts that will highlight your company’s culture, celebrate team accomplishments, and thank your partners and clients. A report by Hootsuite showcases that 68% of B2B companies saw a positive ROI from social media campaigns; this aids in higher engagement rates observed during the holiday season. You can also organize a hashtag campaign or encourage user-generated content where your partners and clients can share their experiences or interact with your brand.
Key Takeaway
In the end, the holiday season is an invaluable time for B2B companies to cultivate meaningful relationships with their partners and clients that will aid in setting the foundation for this new year. Therefore, by utilizing the above PR strategies, such as personalized greetings, exclusive thought leader events, and social media campaigns, B2B brands can enhance their visibility, foster loyalty, and demonstrate expertise.
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