Domo (Nasdaq: DOMO) today announced that it has been recognized as a Business Intelligence (BI) One to Watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
Domo was identified in Snowflake’s report as a One to Watch in the BI category for its ability to deliver real-time insights into campaign performance, customer behavior and overall marketing ROI, and improve business performance with the speed and scale of the Snowflake AI Data Cloud.
“Domo’s strong performance and innovative approach to data and AI with Snowflake qualified them as One to Watch in the BI category. They’ve demonstrated customer success and innovative approaches to serving marketer’s ever-changing needs,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to our continued work with Domo, as they empower joint customers with the data and insights they need to improve business outcomes, particularly in this fast-growing AI landscape.”
“We’re honored to be recognized as a One to Watch company once again in this year’s Snowflake Modern Marketing Data Stack report,” said Mark Boothe, CMO at Domo. “This recognition is a testament to our dedication to our joint customers, who are transforming the way they do business through the powerful combination capabilities of the Domo platform with Snowflake’s AI Data Cloud. We look forward to building solutions for all users to utilize and extend the value of their Snowflake data with Domo.”