Marketing Analytics, Performance & Attribution

DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage

Rapid advancements in human-in-the-loop automation technology drives accelerated data growth - providing significantly more coverage of small and medium-sized businesses
marketing automation

Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a 400% increase in contact coverage and 200% increase in account coverage. DiscoverOrg now profiles over 20 million contacts and 500,000 companies across the globe—all cleansed, processed and maintained using the company’s proprietary human-in-loop automation technology.

The additional data in particular expands DiscoverOrg’s coverage of small and medium-sized  businesses across all industries; today, 94% of all accounts profiled in the platform have less than 1,000 employees.

With this launch, no other company in the industry offers the data quality and depth that smart go-to-market motions demand, AND the data quantity to reach entire addressable markets.

For a decade, DiscoverOrg has stood alone in the sales intelligence market by delivering solely research-verified data and insights on the most important decision-makers and companies with an unparalleled level of depth—including detailed organizational charts, in-depth buying scoops, real-time intent signals, and highly granular technographic profiles—while holding back millions of records pending further review and verification by its in-house research team.

Now, with advances in its proprietary technology and human-in-the-loop automation, the company is making much larger quantities of technology-generated data available across a significantly broader universe with levels of accuracy not typically seen at these volumes.

“The dramatic growth of our database is due to rapid advancements in technology-enabled processes built on a decade of expertise with human-verified research,” says Derek Smith, DiscoverOrg Senior Vice President of Data. “This human+technology approach has allowed us to develop unique assets for cleansing, verifying, and maintaining data that gives our customers the best advantage available: deep, accurate and complete data that fuels their growth.”

“Our customers have always loved the best-in-class coverage DiscoverOrg provides on large and midmarket enterprises. This expansion enables teams that sell into smaller organizations to benefit equally from DiscoverOrg,” says Katie Bullard, DiscoverOrg President.

About DiscoverOrg

Whatever your next stage of growth, DiscoverOrg will get you there faster. Growthbound organizations depend on DiscoverOrg’s deep B2B intelligence to drive their sales, marketing and recruiting activities. Our award-winning solutions provide a stream of accurate and actionable company and contact insights that can be used to find, connect with and sell to target buyers and hires more effectively – all integrated into the leading CRM, Sales Engagement and Marketing Automation Tools on the market. DiscoverOrg’s biggest differentiator is the combination of proprietary technology, tools and integrations with a layer of human-verification that allows us to deliver the highest guaranteed accuracy of any B2B provider in the market.

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