As the industry evolves and money flows into digital channels for programmatic purchases from linear formats, agencies are experiencing a resource crunch and shrinking margins. Today, agencies have to manage multiple vendors to create reports for clients, which makes planning an endless challenge. AdReady+ addresses these pain points with a single solution to access the entire digital ecosystem — from initial planning to the final campaign report. By leveraging AdReady+, agencies can tap into the stack of 300+ platforms, inventory sources, and data offerings and Digital Remedy partners to plan, buy, report on, and optimize campaigns, all while reducing overhead costs and time spent on campaign management.
“With more companies shifting programmatic in-house and agencies struggling to address the pressures of managing platforms and vendors to create unique proposals for client initiatives while combating margin compression, they simply don’t have the resources to do it all,” said David Zapletal, Chief Innovation & Media Officer at Digital Remedy. “We created AdReady+ as a full-service ad tech platform that leverages our 20+ years of data and experience to deliver more intelligent media plans that drive better outcomes, which means happier agencies and clients in service of bottom line results through world-class media performance with better control of campaigns.”
