The global digital marketing courses market size is set to grow by USD 1.37 billion from 2021 to 2026, at a CAGR of 12.75% as per the latest market report by Technavio. 34% of the market’s growth will originate from Europe during the forecast period. UK and Germany are the key markets for digital marketing courses in Europe. Market growth in this region will be faster than the market’s growth in South America and North America. Digital marketing courses have gained prominence by focusing on improving the productivity as well as efficiency of an organization. This will increase the demand for such courses, which will facilitate the digital marketing courses market growth in Europe over the forecast period
Read the 120-page report with TOC on “Digital Marketing Courses Market Analysis Report by Courses (academic courses and certification courses) & Geography (Europe, North America, APAC, South America, and the Middle East and Africa), and the Segment Forecasts,2022-2026″. Gain competitive intelligence about market leaders. Track key industry opportunities, trends, and threats. Information on marketing, brand, strategy and market development, sales, and supply functions. https://www.technavio.com/report/report/digital-marketing-courses-market-industry-analysis
Digital Marketing Courses Market: Vendor Analysis
The digital marketing courses market is fragmented and the vendors are deploying growth strategies such as social media marketing to compete in the market. . The digital marketing courses market report also offers information on several market vendors, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc. among others.
- Alibaba Group Holding – The company offers digital marketing courses which provide the best marketing techniques where people perform different conceptual techniques such as search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
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Digital Marketing Courses Market: Drivers & Challenges:
The key factor driving the global digital marketing courses industry growth is the increasing number of people adopting digital media and digital marketing. Digital platforms such as Facebook and LinkedIn have become essential in today’s digitally connected world. Various companies are opting for social campaigns on digital platforms such as Facebook, YouTube, and Twitter, thereby increasing their spending on digital advertising. In terms of the adoption of digital technologies, APAC dominates the market with the highest number of internet users. Hence, companies are increasingly targeting APAC. Many students have, therefore, begun enrolling themselves in digital marketing courses. Moreover, corporate organizations are also increasingly training their employees in the field of digital marketing. These factors will drive the growth of the market during the forecast period.
However, the key challenge to the global digital marketing courses industry growth is the advent of open-source digital marketing courses. There are various companies and websites that provide digital marketing courses free of cost. edX is one such company. However, certification for these courses entails a minimal fee of about USD 20 to USD 50. Google also provides a free online digital marketing course called Google Online Marketing Challenge. This course is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, and video advertisements, making it one of the more comprehensive courses for beginners. Similarly, Wordstream PPC University, Social Media Quickstarter Digital Marketing Course, and Alison Free Diploma in E-business are providing free digital marketing course materials to learners. Such factors will challenge the growth prospects of the market in the forecast period.
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Digital Marketing Courses Market: Segmentation Analysis
Geography Outlook (Revenue, USD bn, 2021-2026)
- Europe – size and forecast 2021-2026
- North America – size and forecast 2021-2026
- APAC – size and forecast 2021-2026
- South America – size and forecast 2021-2026
- Middle East and Africa – size and forecast 2021-2026
Courses Outlook (Revenue, USD bn, 2021-2026)
- Academic courses
- Certification courses
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The competitive scenario provided in the digital marketing course market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don’t wait, Make a strategic approach & boost your business goals with our digital marketing course market forecast report – Buy Now!
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Digital Marketing Courses Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 12.75% |
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Market growth 2022-2026 |
USD 1.37 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
11.67 |
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Performing market contribution |
Europe at 34% |
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Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
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Companies profiled |
Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc. |
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Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period, |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Content
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis – Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition – Five forces 2021 and 2026
5 Market Segmentation by Courses
- 5.1 Market segments
- Exhibit 24: Chart on Courses – Market share 2021-2026 (%)
- Exhibit 25: Data Table on Courses – Market share 2021-2026 (%)
- 5.2 Comparison by Courses
- Exhibit 26: Chart on Comparison by Courses
- Exhibit 27: Data Table on Comparison by Courses
- 5.3 Academic courses – Market size and forecast 2021-2026
- Exhibit 28: Chart on Academic courses – Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Academic courses – Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Academic courses – Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Academic courses – Year-over-year growth 2021-2026 (%)
- 5.4 Certification courses – Market size and forecast 2021-2026
- Exhibit 32: Chart on Certification courses – Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Certification courses – Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Certification courses – Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Certification courses – Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Courses
- Exhibit 36: Market opportunity by Courses ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 Europe – Market size and forecast 2021-2026
- Exhibit 42: Chart on Europe – Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Europe – Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Europe – Year-over-year growth 2021-2026 (%)
- 7.4 North America – Market size and forecast 2021-2026
- Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)
- 7.5 APAC – Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC – Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC – Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC – Year-over-year growth 2021-2026 (%)
- 7.6 South America – Market size and forecast 2021-2026
- Exhibit 54: Chart on South America – Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America – Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America – Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America – Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa – Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
- 7.8 US – Market size and forecast 2021-2026
- Exhibit 62: Chart on US – Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US – Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US – Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US – Year-over-year growth 2021-2026 (%)
- 7.9 Germany – Market size and forecast 2021-2026
- Exhibit 66: Chart on Germany – Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Germany – Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Germany – Year-over-year growth 2021-2026 (%)
- 7.10 UK – Market size and forecast 2021-2026
- Exhibit 70: Chart on UK – Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on UK – Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on UK – Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on UK – Year-over-year growth 2021-2026 (%)
- 7.11 Canada – Market size and forecast 2021-2026
- Exhibit 74: Chart on Canada – Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Canada – Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Canada – Year-over-year growth 2021-2026 (%)
- 7.12 China – Market size and forecast 2021-2026
- Exhibit 78: Chart on China – Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on China – Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on China – Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on China – Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Alibaba Group Holding Ltd.
- Exhibit 89: Alibaba Group Holding Ltd. – Overview
- Exhibit 90: Alibaba Group Holding Ltd. – Business segments
- Exhibit 91: Alibaba Group Holding Ltd. – Key offerings
- Exhibit 92: Alibaba Group Holding Ltd. – Segment focus
- 10.4 Alphabet Inc.
- Exhibit 93: Alphabet Inc. – Overview
- Exhibit 94: Alphabet Inc. – Business segments
- Exhibit 95: Alphabet Inc. – Key news
- Exhibit 96: Alphabet Inc. – Key offerings
- Exhibit 97: Alphabet Inc. – Segment focus
- 10.5 Amazon.com Inc.
- Exhibit 98: Amazon.com Inc. – Overview
- Exhibit 99: Amazon.com Inc. – Business segments
- Exhibit 100: Amazon.com Inc. – Key news
- Exhibit 101: Amazon.com Inc. – Key offerings
- Exhibit 102: Amazon.com Inc. – Segment focus
- 10.6 Coursera Inc.
- Exhibit 103: Coursera Inc. – Overview
- Exhibit 104: Coursera Inc. – Business segments
- Exhibit 105: Coursera Inc. – Key news
- Exhibit 106: Coursera Inc. – Key offerings
- Exhibit 107: Coursera Inc. – Segment focus
- 10.7 Digital Marketing Institute Ltd.
- Exhibit 108: Digital Marketing Institute Ltd. – Overview
- Exhibit 109: Digital Marketing Institute Ltd. – Product / Service
- Exhibit 110: Digital Marketing Institute Ltd. – Key offerings
- 10.8 Engaging Ideas Pvt. Ltd.
- Exhibit 111: Engaging Ideas Pvt. Ltd. – Overview
- Exhibit 112: Engaging Ideas Pvt. Ltd. – Product / Service
- Exhibit 113: Engaging Ideas Pvt. Ltd. – Key offerings
- 10.9 Manipal Academy of Higher Education
- Exhibit 114: Manipal Academy of Higher Education – Overview
- Exhibit 115: Manipal Academy of Higher Education – Product / Service
- Exhibit 116: Manipal Academy of Higher Education – Key offerings
- 10.10 Meta Platforms Inc.
- Exhibit 117: Meta Platforms Inc. – Overview
- Exhibit 118: Meta Platforms Inc. – Business segments
- Exhibit 119: Meta Platforms Inc. – Key news
- Exhibit 120: Meta Platforms Inc. – Key offerings
- Exhibit 121: Meta Platforms Inc. – Segment focus
- 10.11 NIIT Ltd.
- Exhibit 122: NIIT Ltd. – Overview
- Exhibit 123: NIIT Ltd. – Business segments
- Exhibit 124: NIIT Ltd. – Key news
- Exhibit 125: NIIT Ltd. – Key offerings
- Exhibit 126: NIIT Ltd. – Segment focus
- 10.12 Simplilearn Solutions Pvt. Ltd.
- Exhibit 127: Simplilearn Solutions Pvt. Ltd. – Overview
- Exhibit 128: Simplilearn Solutions Pvt. Ltd. – Product / Service
- Exhibit 129: Simplilearn Solutions Pvt. Ltd. – Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 130: Inclusions checklist
- Exhibit 131: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 132: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 133: Research methodology
- Exhibit 134: Validation techniques employed for market sizing
- Exhibit 135: Information sources
- 11.5 List of abbreviations
- Exhibit 136: List of abbreviations
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