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Adtech

Digital Advertising Platforms Global Market Research Report

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ad tech

The “Digital Advertising Platforms Market Research Report by Application, by Region – Global Forecast to 2026 – Cumulative Impact of COVID-19” report has been added to ResearchAndMarkets.com’s offering.

The Global Digital Advertising Platforms Market size was estimated at USD 351.64 Billion in 2020 and expected to reach USD 391.49 Billion in 2021, at a Compound Annual Growth Rate (CAGR) 11.66% to reach USD 681.90 Billion by 2026.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Digital Advertising Platforms Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Digital Advertising Platforms Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Digital Advertising Platforms Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Digital Advertising Platforms Market?

4. What is the competitive strategic window for opportunities in the Global Digital Advertising Platforms Market?

5. What are the technology trends and regulatory frameworks in the Global Digital Advertising Platforms Market?

6. What is the market share of the leading vendors in the Global Digital Advertising Platforms Market?

7. What modes and strategic moves are considered suitable for entering the Global Digital Advertising Platforms Market?

Market Dynamics

Drivers

  • Shift from traditional advertising to digital medium advertising platforms
  • Rising use of mobile devices and consumption of digital content
  • Rise in demand for digital advertisements across industries

Restraints

  • Limited space for ads and technical viewing problems

Opportunities

  • Evolution of new advertising techniques combined with growing trend of mobile apps-based advertising
  • Rising need for AI and big data analytics in mobile & video marketing

Challenges

  • Operational complexities

Companies Mentioned

  • Adobe Inc.
  • AdRoll
  • Amazon.com, Inc.
  • Apple Inc.
  • Choozle
  • Facebook Inc.
  • Google LLC
  • Kenshoo
  • LinkedIn Corporation
  • MediaMath
  • Microsoft Corporation
  • OpenX Software Ltd.
  • Rubicon Project
  • Sizmek Technologies Inc
  • Twitter Inc
  • Yahoo! Inc.

For more information about this report visit https://www.researchandmarkets.com/r/2woawr

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