Deloitte Digital, in collaboration with Adobe and Amazon Web Services (AWS), is proud to introduce the Content Intelligence Hub, a solution designed to deliver intelligent content in a personalized and privacy-centric manner. This innovative platform is built to help brands better connect with their customers through media and owned properties. The technology leverages Adobe’s full experience suite including Adobe Experience Platform, enriched by media data, and third-party data in a secure, privacy-centric collaboration using AWS Clean Rooms, for the first time to address sector specific challenges.
The technology leverages Adobe Experience Cloud and the power of AWS and its breadth of advanced data and modeling to enhance content agility and automation. Together, these capabilities will enrich and enhance media data, and third-party data in a secure, privacy-centric setting. The Content Intelligence Hub delivers flexible and agile content delivery, allowing brands to leverage any data source to map to specific needs in their industry.
“The integration between Adobe and AWS, facilitated by Deloitte Digital’s Content Intelligence Hub, enables brands to seamlessly scale their marketing and advertising efforts,” stated Stephen Frieder, chief revenue officer, Enterprise, Adobe. “This collaboration allows brands to maximize their data investments on AWS and activate customer insights with Adobe to deliver powerful and personalized experiences that offer a strategic advantage in the marketplace.”
The Content Intelligence Hub unites the strengths of Adobe, AWS and Deloitte Digital to bring brands a transformative solution for secure, intelligent content creation and personalization:
- Adobe: Enables brands to use Adobe Experience Manager, Adobe Workfront, Adobe Experience Platform (Adobe Customer Journey Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer) and soon Adobe GenStudio to supercharge personalization and speed up the content supply chain.
- AWS: Creates a safe and secure environment with flexibility to collect, unify, analyze and activate any accessible data sets within a secure zero-copy data collaboration.
- Deloitte Digital: Activates and automates industry-specific insights with Deloitte’s creative, content, analytics and integration capabilities. Deloitte can bring the Converge Solution Set and client adapted generative AI tools for efficient content creation and distribution tailored to specific sectors.
“Today’s marketers are looking for ways where scalability can meet the demands of marketing to continuously innovate and activate their content to their customers,” said Robert Bavis, principal, and Deloitte Digital’s Global Adobe chief commercial officer. “By introducing the Content Intelligence Hub, Deloitte Digital brings a solution that allows customers flexibility to bring a wide range of data sources, to deliver content in a more compelling way. This revolutionary offering enables brands to power all content with the data and insights needed through an industry lens to maximize the impact and ROI of each experience.”
The Content Intelligence Hub allows brands to merge first and second-party data, and even purchase external data sets, such as those from other media partners. This combination of information allows organizations to further specialize in sectors and incorporate more sector-specific data. With this new agility, brands will be able to acquire and integrate data sets as needed to enrich and append profiles.
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