DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, announced new features with enhanced benefits in their Spring 2022 release of Digital Experience Platform™ (DXP). These enhancements include improved multi-media effects in 3D StoryTeller™ and the ability to export targeted audiences for usage in new or separate communications channels.
3D StoryTeller, which unites consumer intelligence with a prismatic user experience to deliver customized and personalized offers to individual banking consumers, now has automated rotation, background color enhancements, entrance zoom and a new ability to adjust these settings and deliver optimal user experiences. Meaningful messages are prioritized, inventoried and delivered in an immersive 3D format that compels end-user engagement. Customers have unique and exceptional visual experiences and can quickly skip to content that interests them, eliciting powerful, positive responses.
With multiple targeting methodologies available within DXP, DeepTarget clients have called for the ability to export the audience list that is a result of selected targeted campaigns for use in other third-party applications, such as email marketing or for powering their onboarding initiatives. The ability to export data insight-based audience lists is a new feature of DXP and will be used by FI clients to provide consistent communication through digital banking and other selected channels. The audience export facilitates the creation of lists from any targeting method including AI/ML based Predictive Campaigns. In the case of onboarding, an efficient way to identify new account holders is by using DXP’s rule-based campaigns to export the audience and then use this list to, for example, send out welcome emails that include recommendations on setting up services and more to supplement targeted onboarding messages in online and mobile banking.
Other new features in this release include an upgraded smart print channel to include print preview and print scheduling automation capabilities. An FI client using the print channel to send out targeted ads is able to use DXP to identify specific members through rules-based campaigns and schedule sending out these ads and messages printed on monthly statements to those targeted members.
The Spring 2022 release of DXP will be available in production to all customers in early May 2022.
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