The partnership enhances DeepIntent’s platform with premium, first-look media offerings and provides Everyday Health Group with an advanced DSP platform to provide data-enhanced products to improve health marketers’ campaign performance.
DeepIntent, the health advertising platform, and Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education, today announced a strategic partnership that will provide agencies and brands priority access to a powerful, health-focused platform with premium, trusted, and reviewed health content. This partnership is designed to enhance the way brands connect with their audiences, while also offering a competitive advantage in today’s evolving marketplace driven by the need for both personalization and privacy.
“As one of the most visited and trusted consumer health authorities available, partnering with Everyday Health Group was an easy decision,” said Chris Paquette, CEO of DeepIntent. “This collaboration aligns our commitment to providing safe, expansive, premium, and endemic inventory, ensuring our clients can effectively reach and engage health-conscious audiences with precision.”
In addition to first-look access to EHG’s premium inventory, the partnership will enable health marketers to efficiently reach qualified audiences across top-tier properties, including Everyday Health, BabyCenter, WhatToExpect, MedPage Today and EHG’s Trusted Care Access Portfolio (TCAP) of leading medical center sites, along with future audience and measurement products. The two organizations plan to create enhanced targeting through EHG-branded audience segments and to jointly develop audiences with data from the two companies, which will allow for precise engagement with health-focused users for improved campaign performance. The platform will support both Managed Service and Self-Service transactions.
“Everyday Health Group is excited to partner with DeepIntent to bring our vast health inventory and data to a broader audience,” said Tom Carr, SVP, Media & Data Strategy, Everyday Health Group. “DeepIntent’s expertise as the leading health data and intelligence provider, combined with their robust DSP, will allow us to deliver more impactful and innovative solutions that drive results and effectively connect brands with health-conscious consumers and time-constrained HCPs.”
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