Data360, Inc. has expanded its Fingerprint solution to identify audience intent daily. Fingerprint is Data360’s proprietary technology that identifies intent, which is then mapped to Data360’s Identity Graph to deeply enrich HCP and Patient profiles.
Previously restricted to weekly and monthly identification, the now daily identification of online behavior, including intent, is in response to client demand for ideal data to fuel healthcare marketing trigger campaigns that engage HCPs and Patients. Furthermore, Data360 (identity) and Fingerprint (intent) successfully fuel precise audience targeting, provide valuable behavior insights, and elevate marketing programs for optimal brand engagement.
Data360’s identity-first, intent-fueled data has generated a lift of 7-10 times more opted-in individuals for clients’ HCP and Patient programs. Plus, when Data360 intent data is used for programmatic advertising, clients experience triple-digit increases in engagement rates compared to other data sources.
“Intent reflects the resources and information physicians, HCPs, patients, and caregivers are seeking online now,” says James J. Miller, President & CEO, Data360, Inc. “Capturing audiences at intent is the most valuable, timely, and competitive intelligence for improving marketing program outcomes. We continually improve our Fingerprint solution to exhaustively and compliantly leverage intelligence about audience online behavior. It is how we ensure that our 100% first-party datasets remain unrivaled in the industry.”
Healthcare marketers rely on Data360 Fingerprint to enhance audience targeting with real-time, competitive information, and know where individuals may be in their diagnostic, treatment, and decision-making journey. Popular programs among Data360 clients include Programmatic Advertising, Social Media Campaigns, Email Communications, Real-Time Omnichannel Triggers, Direct Channels, HCP Insights, Patient Recruitment, and more.
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