Data Management
Audience/Marketing Data & Data Enhancement, Data Management
Akeneo launches new Product Experience Management (PXM) solution
Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … 0
Audience/Marketing Data & Data Enhancement, Data Management
How will technology change marketing in 2018?
We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … 0
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing
Importance of Cross-Device Identification and its Use in Marketing
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 0
Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 0
Data Management, Marketing Analytics, Performance & Attribution
Insights from State of CMO Report, 2018
The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … 0
Audience/Marketing Data & Data Enhancement, Data Management
Adobe adds Attribution IQ- A New Feature in the System.
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0
Audience/Marketing Data & Data Enhancement, Data Management
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0
Data Management, Marketing Analytics, Performance & Attribution
Salesforce Incorporates Interaction Studio with Google Analytics 360
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0
Data Management, Marketing Analytics, Performance & Attribution
