DATA Communications Management Corp., a leading Canadian provider of print and digital solutions that help simplify complex marketing communications and workflow, announced that it has acquired 100% of the shares of Zavy Limited (“Zavy”), in an all-cash transaction. Zavy is a New Zealand-based Software-as-a-Service (“SaaS”) marketing technology (“martech”) company that helps companies optimize their social media effectiveness.
Zavy is focused on the specialized field of social media analytics and social listening, the process of tracking, measuring, and evaluating social media metrics and data to understand audience engagement, sentiment, and campaign effectiveness. The company uses advanced analytics, AI, and social listening tools to enable brands to extract insights and gain a strategic view of their performance across social platforms.
“As businesses of all sizes devote an increasing share of their marketing budgets to social amplification, the need for advanced social media metrics and analytics is critical to driving business value and ROI,” said Richard Kellam, President & CEO of DCM. “Zavy is well positioned for growth in this fast-paced market, and we are excited to bring the platform to North America to help marketers analyze and optimize their social media activity.”
“This acquisition marks a key strategic addition to our portfolio of martech solutions for DCM’s more than 400 enterprise clients and 2,000 small and medium sized business customers. We believe the Zavy offering will also be attractive to prospective clients seeking to optimize their social media investments. DCM plans to integrate Zavy into its suite of martech offerings designed to help customers simplify complexity and drive productivity in their marketing workflows,” added Mr. Kellam.
With global spending by marketers on social media advertising projected to reach US$219.8 billion in 2024, and to grow at a CAGR of 3.86% to $255.8 billion by 2028, according to Statista, the need for social media analytics is becoming more critical. This is reflected in significant growth in the social media analytics solutions and services market, which is expected to grow at a 24.9% CAGR over the next 5 years from US$4.8 billion in 2023 to US$14.7 billion in 2028, according to MarketsandMarkets.
Zavy was founded by the Australia and New Zealand-based insights agency The Research Agency Limited (“TRA”) and has a leading presence in the Australasia market with a strong client roster including companies in the financial services and retail sectors.
“We are very excited to be joining the DCM team,” said David Bowes, co-founder and Managing Director of Zavy. “With DCM’s large enterprise client base, highly skilled commercial sales team and deep digital experience, Zavy will be well positioned to accelerate our business in the North American market. As we turn the page to begin a new chapter for Zavy, I would like to acknowledge and thank the TRA team for the guidance and support it has provided through the years to establish and support the growth of the Zavy business.”
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