BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), released a new data privacy case decision for the public safety app MobilePatrol. Appriss, the publisher of MobilePatrol, worked with DAAP to bring its app into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for privacy and interest-based advertising.
DAAP monitors the mobile app marketplace, conducting network traffic tests of popular mobile apps and opening formal inquiries where it finds a gap in compliance with best privacy practices. During its monitoring, DAAP discovered that third parties were collecting mobile device identifiers and location data through MobilePatrol, which has more than five million downloads in the Google Play Store.
DAAP opened a formal review and sent Appriss an inquiry letter addressing these issues. In response, the company worked quickly to meet interest-based advertising data privacy requirements.
The company fully addressed the DAAP’s concerns by:
- Adding a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on MobilePatrol and exercise mobile app privacy choices
- After indicating that it had not authorized such collection, ensuring that no third parties could collect precise location data for IBA through MobilePatrol
- Adding a statement of adherence to the DAA Principles to its privacy disclosures
DAAP has published 126 public actions since the program began its self-regulatory mission in 2011. All BBB National Programs case decisions can be found in the case decision library.
Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News