Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.
- Get instant, form-free access to discover why Cordial was named a Strong Performer at https://be.cordial.com/forrester-wave-2024.
“Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you’re wrestling with outdated platforms, trying to make disparate tools work together, you’re losing valuable time,” said Jeremy Swift, CEO and co-founder of Cordial. “At Cordial, we’re giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers. We’re setting a new standard with visionary AI capabilities, unmatched data flexibility and exceptional service that empower our customers to send better messages and deliver better business results.”
Marketing success hinges on a deep understanding of the customer, the business and the nuances of every interaction. Cordial’s uniquely designed platform goes beyond traditional offerings, integrating cutting-edge AI, cohesive cross-channel capabilities and unparalleled data flexibility. This innovative approach has empowered industry-leading brands to deliver significant outcomes, breaking free from the limitations imposed by legacy providers’ outdated systems.
The Forrester Wave states that Cordial’s technology has “…improved its clients’ customer lifetime value by 50%,” and a reference customer called Cordial “a breath of fresh air to work with such a modern platform.”
Cordial received the highest score possible in six criteria:
- AI: Cordial’s AI capabilities drive marketer productivity and value beyond content, ultimately delivering business results. The report says, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.”
- Vision: Cordial’s forward-thinking vision consistently earns top marks, helping brands meet and anticipate their customers’ evolving needs.
- Legacy technology integration: The platform’s integration capabilities and built-in data transformations simplify connections with any source. “Customers love that Cordial integrates so easily with other technologies,” according to the report.
- Agency services: Backed by industry-leading professional services and a customer-driven roadmap, Cordial’s full spectrum of support delivers exceptional value and strategic insights for its customers.
- Preference management: Cordial’s advanced data collection capabilities capture valuable first- and zero-party data through dynamic surveys and preference centers to create customized message experiences.
- Pricing flexibility and transparency: Cordial’s commitment to transparency and flexibility in pricing ensures a trustworthy partnership without hidden costs or surprises.
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